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1.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 659.285 MAR-R 2002 804248, ...

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2.
Strategic Communications Management : Making public relations work / Jon White, Laura Mazur. by Series: The EIU series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 WHI-S 1995 804390.

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3.
How to Measure and Manage your Corporate Reputation / Terry Hannington. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot, England ; Burlington, VT : Gower, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 HAN-H 2004 804392.

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4.
Fame & Fortune : How Successful Companies Build Winning Reputations / Charles J Fombrun; C B M van Riel by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 FOM-F 2004 815599.

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