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	1.	The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value / Frederick F. Reichheld with Thomas Teal. by Reichheld, Frederick F Teal, Thomas, 1937- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School ; 2001, c1996 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4 REI-L 1996 803366. Place hold Add to cart (remove)
	2.	Researching Customer Satisfaction & Loyalty : How to Find Out What People Really Think / Paul Szwarc. by Szwarc, Paul Series: Market research in practice series Material type: Text; Format: print ; Literary form: Not fiction Publication details: India ; London ; London, PA : Kogan Page, 2005 Other title: Researching customer satisfaction and loyalty. Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 SZW-R 2005 804153. Place hold Add to cart (remove)
	3.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ... Place hold Add to cart (remove)

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