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	1.	The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value / Frederick F. Reichheld with Thomas Teal. by Reichheld, Frederick F Teal, Thomas, 1937- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School ; 2001, c1996 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4 REI-L 1996 803366. Place hold Add to cart (remove)
	2.	Total Access : Giving Customers What They Want in an Anytime, Anywhere World / Regis McKenna. by McKenna, Regis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MCK-T 2002 804157. Place hold Add to cart (remove)
	3.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ... Place hold Add to cart (remove)
	4.	ValueSpace : Winning the Battle for Market Leadership : Lessons from the World's Most Admired Companies / Banwari Mittal, Jagdish N. Sheth. by Mittal, Banwari Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Other title: Value space Online resources: Publisher description Table of Contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 MIT-V 2001 804290. Place hold Add to cart (remove)
	5.	Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by Timm, Paul R Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson Education, c2008 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429. Place hold Add to cart (remove)

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