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1.
Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SHE-C 2004 805599.

2.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SHE-C 1999 804289.

3.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 GIL-A 2007 802326.

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