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1.
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420994 NEA-C 2004 800131, ...

2.
Consumer Behaviour / Srabanti Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning. c2012
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8342 MUK-C 2012 811773, ...

3.
Consumer Behavior: Buying, Having, and Being / Michael R. Solomon. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Pearson, c2016
Availability: Items available for loan: Lahore Business School Library (30)Call number: 658.8342 SOL-C 2016 814277, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SOL-C 2016 815186.

4.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

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