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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 9th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 BLA-C 2001 805601.
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E-marketing : theory and application / Stephen Dann and Susan Dann. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 DAN-E 2011 807821.
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Microeconomics and behavior / Robert H. Frank. by
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill Irwin, c2010
Availability: Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 338.5 FRA-M 2010 807794.
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Consumer Behavior: Buying, Having, and Being / Michael R. Solomon. by
Edition: 11th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai: Pearson, c2016
Availability: Items available for loan: Lahore Business School Library (30)Call number: 658.8342 SOL-C 2016 814277, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SOL-C 2016 815186.
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Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.
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