Amazon cover image
Image from Amazon.com

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.) ; 24 cmISBN:
  • 0256139040
Subject(s): DDC classification:
  • 658.8342 20 PET-C 1996 804294
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 83, LBS Book 658.8342 PET-C 1996 804294 (Browse shelf(Opens below)) Available 804294
Total holds: 0

Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

Includes bibliographical references (p. 661-705) and indexes.

Copyrights 2018© The University of Lahore (UOL) Libraries. All Rights Reserved. Library System Administrator Muhammad Riaz (muhammad.riaz@uol.edu.pk) +92 (0)42 35963421-30 Ext: 1703

Powered by Koha