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21.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SHE-C 1999 804289.

22.
Consumer Behavior: Buying,having,and being/ Michael R.Solomon. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SOL-C 2004 804698.

23.
COnsumer Behavior : A Marketer's Tool / Wayne D.Hoyer,Deborah J.Macinnis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 HOY-C 2010 805195.

24.
Consumer Behavior/ Leon G.Schiffman,Lesile Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8342 SCH-C 2007 804278, ... Not available: Lahore Business School Library: In transit (1). Lahore Business School Library: Lost (1).

25.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 HAW-C 2007 804533. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 HAW-C 2007 CD804533.

26.
Consumer Behavior/ Leon G.Schiffman,Lesile Lazar Kanuk,S.Ramesh Kumar. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2010
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.8342 SCH-C 2010 805114, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SCH-C 2010 806213. Not available: Lahore Business School Library: Checked out (2). Lahore Business School Library: Lost (1).

27.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 GIL-A 2007 802326.

28.
How customers think : essential insights into the mind of the market / Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 ZAL-H 2003 804274.

29.
Consumer Behavior in Fashion/ Michael R.Solomon,Nancy J.Rabolt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8342 SOL-C 2004 804275, ...

30.
Consumer Bevavior / Schiffman, Leon G.; Kanuk, Leslie Lazar. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Education, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SCH-C 2004 804532.

31.
Consumer Behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: 11 ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.; Person: c2015. c2016
Availability: Items available for loan: Lahore Business School Library (49)Call number: 658.8342 SCH-C 2015 806657, ... Not available: Lahore Business School Library: Checked out (9). Lahore Business School Library: Lost (1).

32.
Consumer Behavior : Science and Practice / Frank R. Kardes; Thomas W. Cline, Maria L. Cronley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8342 KAR-C 2011 807245, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 KAR-C 2011 807247.

33.
Consumer Behavior : buying, having, and being / Michael R. Solomon. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : PHI Learning, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8342 SOL-C 2014 807294, ... Not available: Lahore Business School Library: In transit (1).

34.
E-marketing : theory and application / Stephen Dann and Susan Dann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 DAN-E 2011 807821.

35.
Microeconomics and behavior / Robert H. Frank. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2010
Availability: Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 338.5 FRA-M 2010 807794.

36.
Consumer Behavior : Building Marketing Strategy [CD] / Del I Hawkins; David L Mothersbaugh; Roger J Best. by Series: Irwin/McGraw-Hill series in marketing
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, ©2007
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2007 CD804978.

37.
Cheap The Real Cost of the Global trend for Bargains,Discounts and Consumer Choice David Bosshart by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 339.47 BOS-C 2010 900585.

38.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins; David L. Mothersbaugh, Amit Mookerjee. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw Hill Education, c2014
Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.83420973 HAW-C 2014 809311, ...

39.
Consumer Behaviour / Srabanti Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning. c2012
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8342 MUK-C 2012 811773, ...

40.
Consumer Behavior: A Managerial Perspective / Dheeraj Sharma.; Jagdish N. Sheth, Banwari Mittal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover: Cengage Learning, c2015
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.4382 SHA-C 2015 813683, ...

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