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	1.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004 Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ... Place hold Add to cart (remove)
	2.	Writing Marketing Copy to Get Results/ James Essinger. by Essinger, James Series: Smart Strategies Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia: Business Press Thomson Learning, c1999 Availability: Items available for loan: Lahore Business School Library (1)Call number: 302.35 SEI-W 2000 801563. Place hold Add to cart (remove)
	3.	AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale, by Belch E Georg Belch A Michale Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore: McGraw Hill, c2005 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2005 CD805105. Add to cart (remove)
	4.	International Marketing Communications / Tom Griffin. by Griffin, Tom, 1928- Series: Marketing series (London, England) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford [England] ; Boston : Butterworth-Heinemann, 1993 Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 GRI-I 1993 804146. Place hold Add to cart (remove)
	5.	Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson South-Western, c2003 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.82 SHI-A 2003 806191, ... Place hold Add to cart (remove)
	6.	Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by Batra, Rajeev Myers, John G Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi : Pearson, Prentice Hall, c1996 Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778. Place hold Add to cart (remove)
	7.	Advertising Campaign Strategy : A Guide to Marketing Communication Plans / Donald Parente. by Parente, Donald Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2004 Online resources: Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 PAR-A 2004 804363. Place hold Add to cart (remove)
	8.	Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Series: The Dryden Press series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132. Place hold Add to cart (remove)
	9.	Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353. Place hold Add to cart (remove)
	10.	Integrated Advertising, Promotion & Marketing Communications / Kenneth E. Clow; Donald E. Baack. by Clow, Kenneth E Baack, Donald Edition: 6th ed . Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, c2014 Availability: Items available for loan: Lahore Business School Library (33)Call number: 659.1 CLO-I 2014 807523, ... Place hold Add to cart (remove)
	11.	Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A Shimp; J Craig Andrews by Shimp, Terence A Andrews, J. Craig Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Cengage Learning, c2013 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.82 SHI-A 2013 815583, ... Place hold Add to cart (remove)
	12.	Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- [author.] Belch, Michael A [author.] Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2018] Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2018 815730, ... Place hold Add to cart (remove)
	13.	No cover image available Promotion and Integrated Marketing Communications / Richard J. Semenik. by Semenik, Richard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 SEM-P 2002 816002. Place hold Add to cart (remove)
	14.	Strategic advertising management / Larry Percy, Richard Elliott. by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2009 Online resources: Table of contents only Publisher description Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136. Place hold Add to cart (remove)

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