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101.
International Marketing Communications / Tom Griffin. by Series: Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford [England] ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.1 GRI-I 1993 804146.

102.
Integrated Marketing Communications : A systems approach / M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SIR-I 1998 804133.

103.
How to Prepare a Promotional Plan/ David Waller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.

104.
Customer communications, 1999-2000 / Gill Wood. by Series: CIM professional |
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli : Oxford : Boston : Viva Books, Butterworth-Heinemann, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 WOO-C 1999 804152.

105.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.82 SHI-A 2003 806191, ...

106.
Marketing Communications : An Integrated Approach / P R Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, c1993
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 1993 804210.

107.
Marketing Communications : An Integrated Approach / P R Smith & Jonathan Taylor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SMI-M 2005 804208.

108.
M-commerce Crash Course : The Technology and Business of Next Generation Internet Services / P.J. Louis. by Series: McGraw-Hill telecom portable consultant | McGraw-Hill telecommunications
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 LOU-M 2001 804339.

109.
M-Business : The race to mobility / Ravi Kalakota, Marcia Robinson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 KAL-M 2002 804279.

110.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

111.
Business Communication / A. C. "Buddy" Krizan ... [et al.]. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western, 2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 808.06665 BUS- 2008 806192.

112.
Strategic Communications Management : Making public relations work / Jon White, Laura Mazur. by Series: The EIU series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 WHI-S 1995 804390.

113.
Public Relations in the Marketing Mix : Introducing vulnerability relations / Jordan Goldman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1984
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 GOL-P 1984 804389.

114.
Crisis Communication: Practical PR strategies for reputation management and company survival/ Edited by Peter F.Anthonissen.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 CRI- 2009 806249.

115.
Advertising Campaign Strategy : A Guide to Marketing Communication Plans / Donald Parente. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.113 PAR-A 2004 804363.

116.
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 2000 804132.

117.
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.82 SHI-A 1997 800353.

118.
English for Business Communication [+2CD's]: A Modular Short Course on Socialising Telephoning Presentaions Meetings Negotiation, Student's book / Simon Sweeney. by Series: Cambridge professional English
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, U.K. ; New York : Cambridge University Press, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 808.06665 SWE-E 2010 806266. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 808.06665 SWE-E 2010 CD806266.

119.
Meetings [+CD] / by Series: Viva Business Communication Skills
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 428.202465 KIN-M 2011 806101. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 428.202465 KIN-M 2011 CD806101.

120.
Speak to Influence : How to Unlock the Hidden Power of your Voice / Susan Berkley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi : Englewood Cliffs, N.J. : Goodwill Publishing House, Campbell Hall Press, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 808.5 BER-S 1999 805617.

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