Integrated Marketing Communications : A systems approach / M. Joseph Sirgy.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xix, 312 p. : ill. ; 24 cmISBN:- 0132056186
- 22 658.802 SIR-I 1998 804133
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 81, LBS | Book | 658.802 SIR-I 1998 804133 (Browse shelf(Opens below)) | Available | 804133 |
Total holds: 0
Includes bibliographical references and index.