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1.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

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2.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Online resources:
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136.

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