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	1.	Integrated Marketing Communication in Advertising and Promotion / by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Publication details: India.: Cengage Learning. 2013 Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891. Place hold Add to cart (remove)
	2.	Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by Smith, P. R Zook, Ze [author.] Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page, c2020 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2020 815199. Add to cart (remove)

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