Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age / Rick Mathieson.

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Material type: Text

TextPublication details: New York : AMACOM, c2005.Description: ix, 244 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 30, LBS	Book	658.872 MAT-B 2005 802150 (Browse shelf(Opens below))	Available		802150

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Includes bibliographical references (p. [213]-227) and index.