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1.
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389.

2.
Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, India: Koganpage, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438.

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