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	1.	Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by Clifton,Rita Clifton, Rita Ahmad, Sameena Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Viva Book, c2009 Availability: Not available: Lahore Business School Library: In transit (1). Place hold Add to cart (remove)
	2.	Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by Bhargava, Rohit Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 BHA-P 2008 805684. Place hold Add to cart (remove)
	3.	Private Label Strategy : How to Meet the Store Brand Challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KUM-P 2007 800310. Place hold Add to cart (remove)
	4.	Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation / Sharad Sarin. by Sarin, Sharad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 SAR-S 2010 805389. Place hold Add to cart (remove)
	5.	Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by MacInnis, Deborah J Park, C. Whan Priester, Joseph W Society for Consumer Psychology Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 HAN- 2009 802199. Place hold Add to cart (remove)
	6.	Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by Kania, Deborah, 1963- American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001 Other title: Branding dot com Online resources: Publisher description Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192. Place hold Add to cart (remove)
	7.	Creating Powerful Brands, in Consumer, Service and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003 Online resources: Table of contents only Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 CHE-C 2003 805919. Place hold Add to cart (remove)
	8.	Principles of Advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) Duncan, Tom (Thomas R.). IMC Series: The McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005 Other title: Principles of advertising and IMC Online resources: Publisher description Table of contents only Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ... Place hold Add to cart (remove)
	9.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ... Place hold Add to cart (remove)
	10.	Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, India: Koganpage, c2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438. Place hold Add to cart (remove)
	11.	Designing B2B Brands : lessons from Deloitte and 195,000 Brand Managers / Carlos Martinez Onaindia & Brian Resnick. by Onaindia, Carlos Martinez Resnick, Brian, 1974- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2013 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ONA-D 2013 815538. Place hold Add to cart (remove)

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