Handbook of Brand Relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Material type: TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : ill. ; 27 cmISBN:- 9780765623577 (alk. paper)
- 0765623579 (alk. paper)
- 658.827 22 HAN- 2009 802199
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 HAN- 2009 802199 (Browse shelf(Opens below)) | Available | 802199 |
Total holds: 0
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.