Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].
Material type: TextPublication details: New York : Viva Book, c2009.Description: xvii, 284 p. : col. ill. ; 23 cmISBN:- 9781576603505 (alk. paper)
- 658.827 22 CLI-B 2009 805784
- HD69.B7 B733 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 82, LBS | Book | 658.827 CLI-B 2009 805784 (Browse shelf(Opens below)) | In transit from Lahore Business School Library to University Institute of Physical Therapy Library since 29/02/2016 | 805784 |
Includes bibliographical references and index.
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.