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	1.	Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald Zaltman, Lindsay H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2008 Online resources: Table of contents only Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZAL-M 2008 800308. Place hold Add to cart (remove)
	2.	Consumer Behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by Schiffman, Leon G Wisenblit, Joseph [author.] Kumar, S. Ramesh Edition: 11 ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi.; Person: c2015. c2016 Availability: Items available for loan: Lahore Business School Library (49)Call number: 658.8342 SCH-C 2015 806657, ... Not available: Lahore Business School Library: Checked out (9). Lahore Business School Library: Lost (1). Place hold Add to cart (remove)

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