Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.
Material type: TextPublication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010.Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 9780073381107 (alk. paper)
- 0073381101 (alk. paper)
- 9780077294106 (alk. paper)
- 0077294106 (alk. paper)
- 9780070682160
- 658.83420973 22 HAW-C 2010 805270
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 84, LBS | Book | 658.83420973 HAW-C 2010 805270 (Browse shelf(Opens below)) | Available | 805270 | |||
Audio Visual Materials | Lahore Business School Library Audio Visual Section | Not for loan and check out is restricted | 658.83420973 HAW-C 2010 CD805270 (Browse shelf(Opens below)) | Not For Loan | CD805270 |
Total holds: 0
Includes bibliographical references and index.