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1.
advertising and promotions george e.belch by
Edition: 9th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india mcgraw hill 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 BEL-A 2014 900312.

2.
Integrated Advertising Promotion and Marketing Communications/ Kenneth E.Clow,Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 CLO-I 2012 905315.

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