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1.
Advertising Management Rajeev Batra , John G. Myers , David A. Aaker by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 BAT-A 2006 900341.

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2.
Advertising Managment Rajeev Batra by
Edition: fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 BAT-A 2006 902541.

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3.
Advertising Management / Batra, Rajeev ; John G Myers, David A.., Aaker, by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2013
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 659.1 BAT-A 2013 905105.

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