Marketing Engineering : Computer-Assisted Marketing Analysis and Planning / Gary L. Lilien, Arvind Rangaswamy.

By:

Lilien, Gary L, 1946-

Contributor(s):

Rangaswamy, Arvind

Material type: Text

TextPublication details: Delhi : Upper Saddle River, N.J. : Pearson Education, Prentice Hall, c2003.Edition: 2nd edDescription: xxiv, 518 p. : ill. ; 26 cmISBN:

0130355496
8129700050

Subject(s):

DDC classification:

658.8020285 21 LIL-M 2003 804205

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 78, LBS	Book	658.8020285 LIL-M 2003 804205 (Browse shelf(Opens below))	Available		804205

Total holds: 0

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Includes bibliographical references (p. [481]-497) and indexes.