Marketing research / David A. Aaker, George S. Day.
Material type: TextSeries: Wiley series in marketingPublication details: New York : Wiley, c1983.Edition: 2nd editionDescription: xvii, 731 p. : ill. ; 24 cmISBN:- 9788126517916
- 22 658.83 AAK-M 2009 807845
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Audio Visual Section | Book | 658.83 AAK-M 2009 807845 (Browse shelf(Opens below)) | Checked out to Rizwan Ali (3843) | 21/03/2024 | 807845 |
Total holds: 0
Includes bibliographical references and index.