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Marketing research / David A. Aaker, George S. Day.

By: Contributor(s): Material type: TextTextSeries: Wiley series in marketingPublication details: New York : Wiley, c1983.Edition: 2nd editionDescription: xvii, 731 p. : ill. ; 24 cmISBN:
  • 9788126517916
Subject(s): DDC classification:
  • 22 658.83 AAK-M 2009 807845
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Audio Visual Section Book 658.83 AAK-M 2009 807845 (Browse shelf(Opens below)) Checked out to Rizwan Ali (3843) 21/03/2024 807845
Total holds: 0

Includes bibliographical references and index.

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