Marketing Communication Classics : An International Collection of Classics and Contemporary Papers / Maureen Fitzgerald ;David Arnott , Foreword by Terry Shimp.
Material type: TextPublication details: Australia: Business Press, Thomson Learning, c2000.Description: xx, 524 p.; ill.; 25 cmISBN:- 1861525079
- 22 658.8 FIT-M 2000 804523
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 77, LBS | Book | 658.8 FIT-M 2000 804523 (Browse shelf(Opens below)) | Available | 804523 |
Total holds: 0
Index.