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1.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 KEL-S 2003 804191, ...

2.
The Essential Guide to Web Strategy for Entrepreneurs / Thomas P. Bergman. by Series: Essential guide series (Prentice-Hall, inc.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.814 BER-E 2002 804199.

3.
Selling and Sales Management / David Jobber and Geoff Lancaster. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Harlow, England ; New York : Pearson, Financial Times/Prentice Hall, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.81 JOB-S 2009 805247, ...

4.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.827 KEL-S 2013 806717, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 KEL-S 2013 807587.

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