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1.
Marketing Models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : New Delhi : Prentice-Hall, Prentice-Hall India, c1992
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LIL-M 1992 804037, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LIL-M 1992 804039.

2.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : New Delhi : Prentice Hall, Pearson, 2010 [2011]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LEV-M 2010 805145. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2010 805146.

3.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-S 2011 807795.

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