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1.
Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2003 804064.

2.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education. 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ALB-I 2005 800369.

3.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi: Pearson/Prentice Hall, Pearson Education, c2008
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 658.8 KPT-P 2008 13352. Lahore Business School Library (3)Call number: 658.8 KPT-P 2008 804644, ...

4.
Marketing Engineering : Computer-Assisted Marketing Analysis and Planning / Gary L. Lilien, Arvind Rangaswamy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Upper Saddle River, N.J. : Pearson Education, Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8020285 LIL-M 2003 804205.

5.
Marketing Research : An International Approach / Marcus Schmidt; Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.3 SCH-M 2006 805700.

6.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Harlow, England ; Pearson Education, Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.848 ALB-I 2005 804227, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2005 804243.

7.
Retailing : An Introduction / Roger Cox; Paul Brittain. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 COX-R 2004 804359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 COX-R 2004 804362.

8.
Services Marketing : People, Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson Education, Pearson/Prentice Hall, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LOV-S 2004 804055.

9.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).

10.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 GIL-R 2009 807775, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2009 807777.

11.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson Education, c2016
Availability: Items available for loan: Lahore Business School Library (17)Call number: 658.87 GIL-R 2016 813519, ...

12.
Marketing Research : An International Approach / Marcus Schmidt; Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2006
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.3 SCH-M 2006 905072.

13.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: INDIA Pearson Education, 2011
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-A 2011 905064.

14.
Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Education, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429.

15.
Marketing : An Introduction / Gary Armstrong,; Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Education, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ARM-M 2009 815503.

16.
Marketing : Real People, Real Choices / Michael R Solomon ,; Elnora W. Stuart, Greg W. Marshall. by
Edition: 8th Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : B Pearson Education Limited, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SOL-M 2015 815799.

17.
Services Marketing : Text and Cases / Harsh V Verma. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Pearson Education/Dorling Kindersley, ©2012
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 VER-S 2012 816007.

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