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1.
Professional Services : Text and Cases / Thomas DeLong, Ashish Nanda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 DEL-M 2003 805916.

2.
Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 FIT-S 2004 802667. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658 FIT-S 2004 CD802667.

3.
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ...

4.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZEI-S 2006 804550.

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