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121.
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ...

122.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZEI-S 2006 804550.

123.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).

124.
Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WAL-M 2008 805316.

125.
Sales Force Management/ Mark W.Johnston,Greg W.Marshall. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill Irwin, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.81 JOH-S 2009 805361.

126.
Principles of Advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 DUN-P 2005 800250, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.827 DUN-P 2005 CD815984, ...

127.
Marketing Research: Donald R. Cooper, Pamela S. Schindler. Concept and Cases by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804218.

128.
Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420973 HAW-C 2010 805270. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2010 CD805270.

129.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420973 HAW-C 2004 802265, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2004 CD804292.

130.
Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83420994 NEA-C 2004 800131, ...

131.
Marketing Research/ Donald R.Cooper,Pamela S.Schindler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw Hill Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 COO-M 2006 804528. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 COO-M 2006 CD804528.

132.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 HAW-C 2007 804533. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 HAW-C 2007 CD804533.

133.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.85 WEI-S 2001 804330.

134.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MOH-I 2004 804238.

135.
Contemporary Advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 ARE-C 2004 804539, ... Items available for reference: Lahore Business School Library: Not For Loan (3)Call number: 659.1 ARE-C 2004 CD804539, ...

136.
Principles of macro-economics / Robert H. Frank, Ben S. Bernanke. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Other title:
  • Principles of macroeconomics
Availability: Items available for loan: Lahore Business School Library (1)Call number: 339 FRA-K 2004 800247.

137.
International Business : Competing in the Global Marketplace / Charles W.L. Hill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.049 HIL-I 2007 800148.

138.
Employee Training and Development / Raymond A. Noe. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.3124 NOE-E 2010 805573.

139.
Macroeconomics / Stephen L. Slavin. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 339 SLA-M 2005 800242.

140.
Principles of Economics / Robert H. Frank, Ben S. Bernanke. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 330 FOR-P 2001 800260.

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