Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN:- 0072525231 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- 658.8 22 PER-B 2005 801857
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 79, LBS | Book | 658.8 PER-B 2005 801857 (Browse shelf(Opens below)) | C1 | Long Overdue (Lost) | 801857 Book issue from LIMS Software to Dr.Ebad Baig ID 20011 04/02/2010 | 801857 | |||
Books | Lahore Business School Library Shelf No. 79, LBS | Book | 658.8 PER-B 2005 804554 (Browse shelf(Opens below)) | C2 | Available | 804554 |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.