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1.
Marketing Models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : New Delhi : Prentice-Hall, Prentice-Hall India, c1992
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LIL-M 1992 804037, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LIL-M 1992 804039.

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2.
Social Marketing : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEE-S 2011 807320, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEE-S 2011 807322.

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