Making marketing happen how great companies make strategic marketing planning work for them / Brian D. Smith.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2005.Description: xvi, 377p.: ill.(b&w); 10cmSubject(s): Genre/Form: DDC classification:
  • 658.802 22 SMI-M 2005 807823
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library Shelf No. 81, LBS 658.802 SMI-M 2005 807823 (Browse shelf(Opens below)) Not For Loan (Restricted Access) 807823
Total holds: 0

Includes bibliographical references (p. [360]-370) and index.

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