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Strategic marketing communications [electronic resource] : new ways to build and integrate communications / Paul Smith, Chris Berry, Alan Pulford.

By: Contributor(s): Material type: TextTextPublication details: London ; Dover, N.H. : Kogan Page, c1999.Edition: Rev. edDescription: xii, 300 p. : ill. ; 23 cmISBN:
  • 0749429186
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 22 658.802 SMI-S 1999 804125
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 81, LBS Book 658.802 SMI-S 1999 804125 (Browse shelf(Opens below)) C1 Available 804125
Books Books Lahore Business School Library Shelf No. 81, LBS Book 658.802 SMI-S 1999 804126 (Browse shelf(Opens below)) C2 Available 804126
Total holds: 0

Includes bibliographical references and index.

Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Excludes the content of the material which accompanied the original book.

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