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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1996.Description: xv, 704 p. : ill. (chiefly col.) ; 27 cmISBN:
  • 9788131722244
Other title:
  • Marketing for hospitality & tourism [Cover title]
Subject(s): DDC classification:
  • 647.940688 22 KOT-M 2008 807843
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Lahore Business School Library Shelf No. 37, LBS Book 647.940688 KOT-M 2008 807843 (Browse shelf(Opens below)) Not For Loan (Restricted Access) 807843
Total holds: 0

Includes bibliographical references and index.

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