Amazon cover image
Image from Amazon.com

Marketing management / Philip Kotler.

By: Material type: TextTextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Edition: Millennium edDescription: xxxii, 718, [32] p. : col. ill. ; 26 cmISBN:
  • 0130156841
  • 0130122173
Subject(s): DDC classification:
  • 22 658.8 KOT-M 2000 801127
Contents:
1. Marketing in the Twenty-First Century -- 2. Building Customer Satisfaction, Value, and Retention -- 3. Winning Markets: Market-Oriented Strategic Planning -- 4. Gathering Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Positioning the Market Offering Through the Product Life Cycle -- 11. Developing New Market Offerings -- 12. Designing Global Market Offerings -- 13. Managing Product Lines and Brands -- 14. Designing and Managing Services -- 15. Designing Pricing Strategies and Programs -- 16. Managing Marketing Channels -- 17. Managing Retailing, Wholesaling, and Market Logistics -- 18. Managing Integrated Marketing Communications -- 19. Managing Advertising, Sales Promotion, and Public Relations.
20. Managing the Sales Force -- 21. Managing Direct and On-line Marketing -- 22. Managing the Total Marketing Effort.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 77, LBS Book 658.8 KOT-M 2000 801127 (Browse shelf(Opens below)) C1 Available 801127
Books Books Lahore Business School Library Shelf No. 77, LBS Book 658.8 KOT-M 2000 804058 (Browse shelf(Opens below)) C2 Available 804058
Total holds: 0

Includes bibliographical references and indexes.

1. Marketing in the Twenty-First Century -- 2. Building Customer Satisfaction, Value, and Retention -- 3. Winning Markets: Market-Oriented Strategic Planning -- 4. Gathering Information and Measuring Market Demand -- 5. Scanning the Marketing Environment -- 6. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Business Buying Behavior -- 8. Dealing with the Competition -- 9. Identifying Market Segments and Selecting Target Markets -- 10. Positioning the Market Offering Through the Product Life Cycle -- 11. Developing New Market Offerings -- 12. Designing Global Market Offerings -- 13. Managing Product Lines and Brands -- 14. Designing and Managing Services -- 15. Designing Pricing Strategies and Programs -- 16. Managing Marketing Channels -- 17. Managing Retailing, Wholesaling, and Market Logistics -- 18. Managing Integrated Marketing Communications -- 19. Managing Advertising, Sales Promotion, and Public Relations.

20. Managing the Sales Force -- 21. Managing Direct and On-line Marketing -- 22. Managing the Total Marketing Effort.

Copyrights 2018© The University of Lahore (UOL) Libraries. All Rights Reserved. Library System Administrator Muhammad Riaz (muhammad.riaz@uol.edu.pk) +92 (0)42 35963421-30 Ext: 1703

Powered by Koha