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1.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Upper Saddle River, N.J. : Prentice Hall, Pearson Prentice Hall, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.827 KEL-S 2003 804191, ...

2.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011
Online resources:
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.827 KEL-S 2013 806717, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 KEL-S 2013 807587.

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