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1.
Strategic Brand Management / Kevin Lane Keller, Isaac Jacob by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.827 KEL-S 2011 1100305.

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2.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

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3.
STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY KEVIN LANE KELLER by
Edition: 4E
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: RAHUL, PEARSON, 2017
Availability: Not available: The University of Lahore, Sargodha Campus: Checked out (1).

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