Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Publishing, c1996.Edition: 3rd edDescription: liii, 890 p. : ill. (some col.), col. maps ; 29 cmISBN:- 0538849487
- Lamb, Charles W. Principles of marketing
- 658.8 20 LAM-M 1995 800358
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 79, LBS | Book | 658.8 LAM-M 1995 800358 (Browse shelf(Opens below)) | Available | 800358 |
Total holds: 0
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.