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1.
International Marketing/ Philip R.Cateora,John L.Graham,Prashant Salwan. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 CAT-I 2007 804226.

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2.
International Marketing Philip R.Cateora,Mary C.Gilly,John L.Graham by
Edition: 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 CAT-I 2014 900309.

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