Refine your search
Availability
-
Authors
- David A. Aaker (3)
- George S. Day (1)
- Kumar, V. (1)
- V. Kumar (1)
-
Holding libraries
-
Item types
- Books (4)
-
Locations
- Book Cart (4)
-
Topics
- Management (1)
- Management Sciences (1)
- Marketing management (1)
- Marketing research (1)