Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan.
Material type: TextSeries: The CIM workbook series. Marketing | Marketing series (London, England)Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999.Description: xvii, 326 p. : ill. ; 28 cmISBN:- 0750619902
- 8176491306
- 658.8 20 FIF-S 1999 804021
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 75, LBS | Book | 658.8 FIF-S 1999 804021 (Browse shelf(Opens below)) | Available | 804021 |
Includes index
'Published on behalf of the Chartered Institute of Marketing.'
'Diploma syllabus'