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Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp.
Material type:
TextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: - 0030352711
- Advertising, promotion, and supplemental aspects of integrated marketing communications
- 658.82 21 SHI-A 2003 806191
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.82 SHI-A 2003 806191 (Browse shelf(Opens below)) | C 1 | Available | 806191 | |||
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.82 SHI-A 2003 815853 (Browse shelf(Opens below)) | C 2 | Available | 815853 | |||
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Books
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Lahore Business School Library Shelf No. 82, LBS | Book | 658.82 SHI-A 2003 815854 (Browse shelf(Opens below)) | C 3 | Available | 815854 |
Total holds: 0
Includes bibliographical references and indexes.