Marketing Communication Classics : An International Collection of Classics and Contemporary Papers / Maureen Fitzgerald ;David Arnott , Foreword by Terry Shimp.

By:

Material type: Text

TextPublication details: Australia: Business Press, Thomson Learning, c2000.Description: xx, 524 p.; ill.; 25 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 77, LBS	Book	658.8 FIT-M 2000 804523 (Browse shelf(Opens below))	Available		804523

Total holds: 0

Index.