Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner.

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Material type: Text

TextPublication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003.Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 81, LBS	Book	658.8 ZEI-S 2003 804119 (Browse shelf(Opens below))	1	Available		804119
Books	Lahore Business School Library Shelf No. 81, LBS	Book	658.8 ZEI-S 2003 804551 (Browse shelf(Opens below))	2	Available		804551

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Includes bibliographical references and index.