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1.
Business Market Management: Understanding,creating,and delivering value/ James C.Anderson,James A.Narus. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 AND-B 2004 803879, ...

2.
Marketing Management/ Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 KOT-M 2003 804559, ...

3.
A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi; Pearson, c2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-F 2009 806163, ...

4.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.8 KOT-M 2009 800102, ...

5.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2007
Online resources:
Availability: Items available for loan: Lahore Business School Library (6)Call number: 658.8 KOT-M 2007 804047, ...

6.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education. 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ALB-I 2005 800369.

7.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.802 KER-S 2011 805343, ...

8.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Harlow, England ; Pearson Education, Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.848 ALB-I 2005 804227, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2005 804243.

9.
Retail marketing management / David Gilbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 1999 804538.

10.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 GIL-R 2003 804645, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2003 804672.

11.
Marketing Public Relations : A Marketer's Approach to Public Relations and Social Media / Gaetan T. Giannini, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.2 GIA-M 2011 806173.

12.
Global Marketing Management / Warren J. Keegan, Naval K. Bhargava. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Prentice Hall, Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (8)Call number: 658.848 KEE-G 2002 804257, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 KEE-G 2002 806308.

13.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).

14.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).

15.
Marketing Management / Philip Kotler,Kevin Lane Keller. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.; Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 2013 807595.

16.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 GIL-R 2009 807775, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2009 807777.

17.
Services Marketing : People, Technology, Strategy / Christopher Lovelock; Jochen Wirtz. Jayanta Chatterjee. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (33)Call number: 658.8 LOV-S 2011 808399, ... Not available: Lahore Business School Library: Checked out (2).

18.
Marketing Management / Philip Kotler.; Kevin Lane Keller. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2016
Availability: Items available for loan: Lahore Business School Library (49)Call number: 658.8 KOT-M 2016 809441, ... Not available: Lahore Business School Library: Checked out (1).

19.
Marketing Strategy and Competitive Positioning / Graham Hooley,; Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson , c2009
Availability: Items available for loan: Lahore Business School Library (25)Call number: 658.802 HOO-M 2009 810541, ... Not available: Lahore Business School Library: Checked out (1).

20.
Case Studies in Marketing Management / Edite by: S. Ramesh Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2012
Availability: Items available for loan: Lahore Business School Library (12)Call number: 658.8 CAS- 2012 813202, ...

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