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1.
The CRM Handbook : A Business Guide to Customer Relationship Management / Jill Dyché. by
Edition: Low Price ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson Education, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.812 DYC-C 2002 802635, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 DYC-C 2002 802636.

2.
Customer Relationship Management : Getting it Right ! / Judith W. Kincaid. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (17)Call number: 658.812 KIN-C 2003 810743, ...

3.
Customer Relationship Management : The Bottom Line to Optimizing Your ROI / Jon Anton,; Natalie L. Petouhoff, Shalini Kalia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (11)Call number: 658.812 ANT-C 2013 811747, ...

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