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1.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2007 803570, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 CHO-S 2007 803729.

2.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : New Delhi : Prentice Hall, Pearson, 2010 [2011]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LEV-M 2010 805145. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2010 805146.

3.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Harlow, England ; Pearson Education, Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.848 ALB-I 2005 804227, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2005 804243.

4.
Retail marketing management / David Gilbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 1999 804538.

5.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 GIL-R 2003 804645, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2003 804672.

6.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

7.
Retailing : An Introduction / Roger Cox; Paul Brittain. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.87 COX-R 2004 804359, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 COX-R 2004 804362.

8.
Global Marketing Management / Warren J. Keegan, Naval K. Bhargava. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Prentice Hall, Pearson, c2002
Availability: Items available for loan: Lahore Business School Library (8)Call number: 658.848 KEE-G 2002 804257, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 KEE-G 2002 806308.

9.
E-Marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Prentice Hall, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 STR-E 2012 806911, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 STR-E 2012 806909.

10.
Rural Marketing / by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India.: Pearson.; 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KAS-R 2012 807109, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.8 KAS-R 2012 807107, ...

11.
A Framework for Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA ; Essex, U.K. : Pearson Education, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-A 2014 807144. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-A 2014 807145. Not available: Lahore Business School Library: In transit (1).

12.
Marketing : Defined, Explained, Applied / Michael Levens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 LEV-M 2011 807239, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-M 2011 807241.

13.
Marketing Across Cultures / Jean-Claude Usunier; Julie Anne Lee. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.84 USU-M 2011 807209, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 USU-M 2011 807211.

14.
Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KER-S 2011 807331. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 KER-S 2011 807329. Not available: Lahore Business School Library: In transit (1).

15.
Marketing Research: An Integrated Approach / Alan Wilson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 WIL-M 2012 807362, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 WIL-M 2012 807364.

16.
Social Media Marketing / Tracy Tuten, Michael Solomon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 302.230688 SOL-S 2013 807495, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.230688 SOL-S 2013 807493.

17.
Marketing of High-Technology Products and Innovations / Jakki Mohr; Sanjit Sengupta, Stanley Slater. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (16)Call number: 620.00688 MOH-M 2014 807478, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 620.00688 MOH-M 2014 807480.

18.
Retail marketing management / David Gilbert. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2009
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.87 GIL-R 2009 807775, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GIL-R 2009 807777.

19.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.7 CHO-S 2013 807768, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 CHO-S 2013 807770.

20.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2009
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 MAL-M 2009 807848.

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