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The CRM Handbook : A Business Guide to Customer Relationship Management / Jill Dyché. by
Edition: Low Price ed
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: India : Pearson Education, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.812 DYC-C 2002 802635, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 DYC-C 2002 802636.
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2011
Availability: Items available for loan: Lahore Business School Library (10)Call number: 658.827 KEL-S 2013 806717, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.827 KEL-S 2013 807587.
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Customer relationship Management / Ed Peelan. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi.: Pearson, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 PEE-C 2014 806933. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 PEE-C 2014 806935. Not available: Lahore Business School Library: In transit (1).
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Selling and Sales Management / David Jobber and Geoff Lancaster. by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.81 JOB-S 2013 807544, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.81 JOB-S 2013 807545.
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